10 Best Mobile Advertising platforms to use in 2020

10 Best Mobile Advertising platforms to use
Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives. The purpose of mobile advertising software is to help advertisers reach consumers on their mobile devices rather than their computers. Functionality is typically offered in conjunction with other ad channels, usually as part of a cross channel advertising platform, which may also include capabilities across search advertising software, display advertising software, social media advertising software, and video advertising software. Mobile advertising products may also function as a demand side platform (DSP) to serve ads in real time through a process called real-time bidding (RTB). Mobile advertising platforms are paralleled by app monetization software on the publisher's side, which they use to create and sell ad inventory within mobile apps, while several publisher ad servers offer publishers the ability to create and sell inventory on mobile websites. Here top 10 best Mobile advertising platforms that you can use to monitize your Android or IOS Applications; read on:

10 Best Mobile Advertising platforms to use

1. AdMob
AdMob is a mobile advertising company stands for portmanteau "advertising on mobile". AdMob offers advertising options for many mobile platforms, including Android, iOS, webOS, Flash Lite, Windows Phone and all standard mobile web browsers. AdMob is one of the world's largest mobile advertising platforms and claims to serve more than 40 billion mobile banner and text ads per month across mobile Web sites and handset applications.

2. AdRoll
AdRoll has been leveling the playing field for businesses, helping them compete online and grow revenue. AdRoll’s AI-driven platform connects and coordinates marketing efforts across ads, email, and online stores, to support the entire customer journey, from awareness through purchase. Its Ambitious e-commerce brands use AdRoll’s Growth Marketing Platform as mission control, unifying their data, channels, and measurement, to bring the right messages to the right customers at the right time. 

3. Celtra
Celtra is cloud-based software for automating creative production. In Celtra, creative and marketing teams design, approve, and deliver digital creative across the ever-growing number of products, campaigns, variants, and markets. Turn to cloud-based collaboration to move faster than ever with the same resources. With Celtra, you’ll multiply your creative volume, cut costs, and out-market the competition.

4. Criteo
Criteo Dynamic Retargeting utilizes the world's largest open shopper data set and machine learning to serve up the most relevant ads in real-time. Criteo combine that big data with super-smart, shopping-focused AI. Retarget shoppers with personalized video ads. Reach shoppers at scale with engaging video ads, generated on-demand to showcase your products across the web engine can predict items of interest and show shoppers things they might like and Grow your customer base. Get maximum reach and premium visibility across web, mobile, and social, and across video and display inventory, through our direct relationships with thousands of publishers.

5. Basis by Centro
Basis by Centro create plan, buy, analyze and streamline your best-performing digital media campaigns. It is more than just streamlined media buying Basis is the most comprehensive and automated digital media platform on the market. With robust business intelligence, workflow automation, search & social integrations, and DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive.

Built for the way you buy, the Verizon Media DSP provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device.

7. Scope
Scope is the leading Closed Ecosystems Platform for marketers to gather intelligence and drive business outcomes. The world's leading brands trust Scope to surface insights about their most valuable consumers and activate them across screens. Scope bridges linear television, streaming video, digital commerce, and social media. Scope is the intelligent solution that allows marketers to take control of their media. Over 80% of users' time with media is spent inside closed ecosystems media their marketing tech stack with a CEP that brings five essential superpowers.

8. Marin Software 
Marin Software provides industry-leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Unlike other platforms that rely exclusively on proprietary tracking and technology, Marin's solutions ingest and synchronize audience, revenue, and contextual data from any source across all digital marketing channels, leading to enhanced performance insights, improved audience targeting, and increased digital marketing program ROI.

DoubleClick provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

Choozle: Digital Marketing & Advertising Software Choozle is a digital advertising software available to all marketers and advertisers. They make digital advertising easy and simple Digital Advertising Made Easy provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums all from a single, intuitive interface.

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