20 must do SEO Checklist for your new site1. Install Google Analytics
Google Analytics is the most widely used web analytics tool in the world. It has almost everything you’ll need to track and report the performance of your site. For SEO, you’ll be able to track things like how much traffic you’re getting from search engines, which pages are getting the most organic traffic, what’s the bounce rate, along with many other important metrics.
2. Set Up Google Search Console
Google Search Console previously known as Webmaster Tools, Search Console is a free tool provided by Google to webmasters those who manage a website to get data about their site’s status and organic performance in Google’s search engine.
3. Install Bing Webmaster Tools
Bing is not nearly as relevant as Google, but it’s also not negligible in the US market. This is the equivalent to Google’s Search Console for Microsoft’s search engine. Bing is the default search engine for Internet Explorer and Edge browsers, which is the reason why Bing has about 10% of market share for desktop searches.
4. Spot-check redirect problems
The proper use of redirects is crucial. The standard is a 301 redirect, which is interpreted by search engines as a permanent redirect, hence it passes almost all of the SEO value from the old page to the new one. A 302 is a temporary redirect, on the other hand, is considered a temporary redirect so the SEO value of the redirected page is not passed to the new destination.
5. Find broken links, errors, and crawl problems
The larger your site, the more important this is. Broken links, errors, and crawl errors make it harder for search engines to find your content, index it, and drive traffic to it.
6. Perform keyword research
Understanding the terms that people use when they search, and the intent behind them is crucial to your SEO strategy. Be sure to consider searcher intent and difficulty, pick 1 keyword per page, and you’ll generally want to start with lower-volume keywords first.
7. Overview competitor link profiles
This is the easiest way to get started with link building. Tracking where they are getting their most authoritative backlinks will help you to understand their strategy, how they are anchoring the links on their pages, and provide insights as to where you can gain similar links.
8. Add your keyword to your title tag
Including keywords in the title tag is still important, it is not enough to get you to rank high. Search engines now weigh in the click through rate on the results as well when determining rankings, so an attractive and compelling title will help you get more people to click on your page.
9. Add keyword to meta description
The content of the meta description is not used by search engines as a ranking signal. However, including your keyword in it and writing a compelling meta description can help with your CTR.
10. Add keyword to Header tag
Even though the value of the H1, H2,…,H6 tags for SEO is debatable, it is still generally a good idea to include your primary keyword in your H1 tag, make sure there is one H1 in the entire page and that it appears before any other heading tag.
11. Add crawlable text to your page
Make sure to have at least 100 words on each URL; You can still rank with less, and you don’t ever want to put unnecessary text on your site, but recommend not creating a new page unless you have roughly 100 words worth of content.
12. Add descriptive ALT tags and filenames to your pages
Search engines “see” images by reading the ALT tag and looking at file names, among other factors. Try to be descriptive when you name your images.
13. Carefully plant internal links
Google looks at the language used in the hyperlink itself. By including internal links with text that is relevant to the page that you are linking to, and including your keywords, you are indicating what the content being linked is about.
14. Check for duplicate content
Duplicate content can dilute the value of your content among several URLs. Use 301 redirects, canonical tags or use Google Webmaster Tools to fix any duplicate content that might be indexing and penalizing your site.
15. Check site's loading speed
Search engines value sites that provide a good user experience and the speed of your site is a huge factor. A slow loading site will increase your bounce rate, as visitors lose patience and leave so and keep it fast!
16. Make sure your site is mobile friendly
As an increasing amount of web traffic comes from mobile devices, having a site that is not responsive to different screen sizes and shapes will negatively impact usability, especially for local searches.
17. Create an XML sitemap
An XML sitemap helps search engines understand the structure of your site and find all the pages on your site that you want indexed. and submitted it to Google Search Console.
18. Create a robots.txt file
A robots.txt file will establish what activities crawlers are permitted to perform in relation to each page. Including one in the top-level directory allows you to control the way that a search engine crawls and indexes your site. It can be specified for different types of crawlers, allowing you to establish different protocols for different search engines.
19. Claim brand name on social networking sites
For reputation management reasons, not only do you want to make sure no one else gets your account name, but you can often own all the results on the first page of a search for your brand if you’re a new website or company.
20. Use an SEO Audit Tool to double-check everything
Performing an SEO audit manually is time consuming and complicated. Fortunately, there are SEO auditing tools that can help with the process. These will speed up the process, identifying errors and offering solutions.