10 Tips For Successful Facebook Business Page
1. Optimize Cover Photo One of the most important aspects of your Facebook business page is your Cover Photo. It’s the largest element of your brand identity via Facebook and the first thing people see. But there are other things you can do to create a response as well. Adding text to your cover photo gives you room to write a headline and inform visitors about something else to act as a separate call-to-action. In the caption to get visitors to click through to your website with a link.
2. Incorporate Logo in Profile Photo
An easy branding tip is to always keep your logo in the minds of your customers. This means that putting your logo as your profile photo will help your online users build a connection and instantly identify your page.
3. Focus on 'About' Section
Keep your “about” section short and sweet. This section used to display at the top of the page, but now your followers must click through to read it. There are options for a short summary and a long summary to add more details. Add keywords that identify your audience, industry, and/or product offerings in your summary to give users a better picture of your company, and always add a link back to your website. Depending on which type of business page you’ve selected, there may be options to add an Address, Phone Number, and even Products.
4. Promote Your Page
You can promote it through Facebook with paid advertising that can be adapted to a specific location, set of interests, and pages users have liked. You can also use more subtle ways to promote your page such as adding a Facebook “like” box via plugin to your website and linking to your Facebook business page in any bio, email signature, and relevant places you share content across the internet.
5. Post Content Regularly
The key to engaging more fans and gaining a following with your brand is to post regular content. This means you want to keep a steady stream of consistent, quality, and related posts to give your Facebook followers something to view on a daily basis. Content doesn’t just have to be a post, it can be photos, videos, blog posts, and other popular content you can find that relates to your audience.
6. Publish Likable Content
This is the trick, getting the likes. All social media websites are different, but there is definitely an “informal” air about Facebook. If you’re wondering why your Facebook business page is suffering from lack of audience, it may be because you’re droning on about stuff no one on Facebook really cares about.
7. Automate Post Scheduling
There are a number of apps and software tools that allow you to schedule posts in advance. This is important when running a Facebook business page, because consistency is key. Sometimes you might struggle to find new content, but marketing tools like Post Planner help you locate engaging content that’s specific to your niche. Other social media automation softwares and scheduling tools with more complex analytics and posting capabilities include Hootsuite, Buffer, and Hubspot.
8. Adapt for Engagement
- The more fans that are liking, commenting, and engaging with your content, the more reach you’re likely to receive with each post. Posts that get more engagement on Facebook tend to appear toward the top of the algorithm and show up in more users’ news feed. Don’t forget to reply to comments, and keep the conversation going. This helps build trust and loyalty with past and potential customers.
- Conduct Events, Make Apps An effective way to directly connect with the people who follow your page is to send them an invitation to an event. An event can be a discount, sale, or in-person opportunity that’s made exclusively for your Facebook audience.
- Create Groups and join groups it helps to build community.
9. Connect Your Profile & Cover Photo
Connect your Facebook profile photo and cover photo, so that together they complete a picture. This means that the designs of each will connect, but this is not exactly an easy task. Even some of the best brands and companies can’t get this part right. Facebook likes to shrink your profile photo from 180x180 to 160x160 which could throw off the alignment of your design.
10. Humanize Image
Humanize image online by telling a story. This you can do by posting “behind the scenes” photos of staff or simply engaging with customers one-on-one. With this idea in mind, you can get creative with it by asking your Facebook brand fans and happy customers to share their own personal photos of your products and services in use.