10 Best Social Media Marketing Strategies1. Ensure Social Goals
Goal setting is a staple of all Social media marketing and business strategies; with a range of social capabilities, it can be difficult to determine exactly what your objectives should be:
- Has website traffic dipped?
- Is customer loyalty low?
- Do you need to do a better job of building a positive brand reputation?
- Do you just need to make people aware that your product exists?
2. Solve Challenges
There are several critical challenges can come in Social media marketing, here they are:
- Low Website Traffic: The world is online. A brand’s website, therefore, is one of its most important marketing tools. Low website traffic can mean fewer customers and lower profits. To combat this challenge, your social team should focus its goals on creating links directly to the website.
- Decreasing Customer Retention: It costs 4 to 10 times more to acquire a customer than to retain one. To keep your customers around, use social as a tool to support, communicate, engage. By developing a strong social bond, customers will be more likely to stick with your brand again.
- Poor Customer Service: People turn to social to engage with businesses. Therefore, it is important for your brand to be ready to help customers on any channel they can contact you through. Arm your social media team with the materials, education, authority to respond to customer questions/issues.
- Weak Brand Awareness: Social allows you to reach a broad audience. To create authentic and lasting brand awareness, avoid a slew of promotional messages; instead, focus on creating meaningful content and a strong brand personality through your social channels.
To create a fully integrated social media marketing campaign, you’ll need to involve and integrate multiple departments, especially if your goals have a direct impact on them.
- Sales: Social selling is a term that has grown in popularity since the rise of social marketing. By searching for sales opportunities and then engaging in a helpful and authentic manner, social media can be a great way to prime the sales funnel and find new leads.
- Customer Service: Social is an easy and very public way for customers to air their grievances with your brand. If you aren’t responding, it can hurt your reputation and customer relationship. It has become the most important channels through which companies interact with their current customers.
- Human Resources: Social media is a useful tool in showcasing your company culture to the world. Highlight some behind-the-scenes images of what it is like to work for your company so you can improve the perception of your brand among candidates.
- Research and Development: Your brand’s social audience represents a group that is highly engaged, invested and interested in your product or service. Asking to customer feedback on social media is very easy way to get instant feedback it can help expose gaps in a product or service.
- Marketing: The marketing department, specifically advertising and PR, traditionally has a strong role in the social media strategy. Whether you’re debuting a product, ad campaign or initiative, ensure that social has a strong hand in spreading the word.
Instead of trying to be everything to everybody, focus your efforts on networks that hold the key to your target audience and objectives. Each social media marketer should carefully pick and choose which networks they want to take advantage of. Here are some of the most popular networks as well as what they’re best at. Facebook, Twitter, LinkedIn.
5. Create Engaging Content
Engaging content whether a video, tip sheet or simple Tweet should all ladder up into your business objectives.
- Videos: How-to videos can be a proactive approach to social customer care answer your customers questions before they’re asked. Behind-the-scenes videos give your audience a sense of your company culture and brand personality.
- Guides: Position your organization as a thought leader and elevate your brand by developing engaging content that speaks to your customers. Guides should cater to your target audience, ensuring you’re actually adding value.
- Infographics: Internal or external data can be turned into a beautiful, insightful infographic. infographics can be some of the most socially shared pieces of content, so make them engaging and resourceful.
- Through Social media With millions of messages being sent across social channels every day, there is no doubt conversation happening around your brand. Social media monitoring, therefore, should be an essential part of your social media marketing strategy. Below are some ways you can monitor social media to identify larger business opportunities for your brand.
- Keep a pulse on the competition. Social media can give you insights into your competitors’ marketing plans and help you identify gaps in your product or service.
7. Create a community for your audience
Followers are important to social media success. You need to show your audience that you are not just a robot. Integrate personality through humor and emotions into your posts so that your audience can relate to your brand. Make your communications interactive by:
- Asking your audience questions.
- Gathering their opinions on certain matters.
- Sharing newsworthy information rather than just information about your products or services.
- Liking and sharing some of their posts rather than just the other way around.
- Asking them to interact directly with your posts through "likes" and "shares".
Instead of focusing all your efforts on finding new customers, why not leverage your current ones? In addition to your current customers, you could use your own employees. To use your employees as brand advocates, you should:
- Create social media guidelines specific to your brand.
- Tell your advocates about social media best practices.
- Track the correct data to pinpoint areas for improvement.
9. Run cross-channel campaigns
To further engage your customers, run cross-channel campaigns across all your social media channels. Keep in mind that these campaigns are run by virtually every company today, so you will need to give yourself an edge to help you stand out from the crowd.
- Tell an engaging story.
- Link back to a specific landing page that will give your audience more information about your campaign.
- Have a unique and memorable name coupled with relevant hashtags.
Create your site with social media marketing in mind. To track and measure you can follow:
- Social media analytic: Have ready full scale social media analytic, which help you pinpoint exactly which of your messages perform best. You also can use tools like Google Analytic, to see which of your posts are driving traffic, conversions and overall revenue.
- Build on Success: Once you have a good understanding of which content is driving the most engagement, site visits and conversions, you can use that knowledge to increase your success. Write content and social media posts that are similar to the ones that have worked in the past.
- Share Your Success: The last step is to let the company know about the successes you’re finding especially those who have a stake in the strategy. This allows you to prove the worth of social media and showcase its broader implications across your entire enterprise.