Making the decision to utilize an explainer video as the video animation for a business model that will work for you is a great start. Now let’s examine seven keys to producing high-converting explainer videos that’ll work for you.
7 Keys to Producing High-converting Explainer Videos
One common mistake made by those eager to create a dazzling video animation for business is to forget the importance of the script. It doesn’t matter how many cool animated effects you load up your video with if there’s not a coherent and compelling story underlying it. Don’t skimp on the attention this deserves – ensure that your script describes what you’re offering, and explain to your potential customers why your product is something that they need.
2. Create situations and characters that your customers can identify with
The best video animation for business will present a human side or interesting personal angle to the story that you want to tell. Your potential customers are much more likely to engage with your explainer video and become customers if they see people or situations that resonate on a personal level. As you develop your script and the subsequent visual imagery for your explainer video, always keep in mind who is the audience of your video, and work to relate to their situations and desires.
3. Capture your customers with visual imagery
4. Set the tone with an energetic voiceover recording
6. Always be closing
The role of a video animation for business is to sell your product or service. Be sure to include distinct calls to action in your video. Spread them throughout the video and don’t be afraid to repeat them!
7. Don’t be afraid of revision
Take a page from Hollywood. Even the best movies can have major changes from the first edits. Try out your video on people whose opinions you trust, and solicit honest feedback. Don’t be afraid to cut sections that don’t work. In the video, as in writing, brevity is usually a virtue. Get to the point and don’t be afraid to try different versions of your video.